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Business
Anglais
Avancé
B2 - Marketing
Licensing
Objectifs
How to discuss Marketing methods like Licencing and Collaboration: i) Vocabulary for licensing ii) Vocabulary for brands iii) Present Perfect iV0 Present Perfect Continuous
Grammaire
The difference between the Present Perfect and Present Perfect Continuous: i) I have been learning to drive Vs I have learned to drive ii) I have been travelling in China recently Vs I have visited China three times
Description
Licensing is a way for companies use the popularity of certain brands to generate more sales and revenue. this unit will discuss the pros and cons and introduce relevant vocab.