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Business
Anglais
Indépendant
Product Differentiation
Objectifs
To be able to talk about how your product/service differs from your competitors: i) Vocabulary for products. ii) Vocabulary for value. iii) As … as … comparisons
Grammaire
As … as … for comparisons: i) England is not as hot as Russia. ii) A Ford is not as fast as a Ferrari. iii) Movies are not as interesting as books
Description
Many markets are highly competitive and are getting more so in the age of globalism. Therefore it is important to be able to show how and why your product is different to that of other companies. This unit teaches language that will help salespeople show their product is different and, thus, desirable.