Product differentiation

Objectives

To be able to talk about how your product/service differs from your competitors: i) Vocabulary for product detail ii) Comparatives iii) As … as … comparatives

Grammar

As … as … for comparisons and the contrast to regular comparatives.: i) Your product is bigger than ours. ii) Our product is not as big as yours

Description

Different markets can be fiercely competitive. It is often vital for a sales staff to able to show why their product is better than a competitor’s. This unit works on language that will help learners differentiate their own products.

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