TV placement
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Business English Upper-Intermediate B2 - Marketing

TV placement

Objectives

How to discuss Product Placement on TV & in Movies: i) Marketing vocabulary ii) TV vocabulary iii) Passive form

Grammar

The Passive Form in all tenses: i) It has been fixed ii) The program has been cancelled iii) This show is being aired on Monday

Description

Companies often use TV shows where they can subtly place their products as an indirect way of promoting. This unit will look at doing this and how it can be useful and will also introduce some exciting new vocab.

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