Cause Marketing

Objectives

How to discuss different ways of promoting goods and attracting customers: i) Vocabulary for promotions ii) Vocabulary for causes iii) Present Perfect iv) Present Perfect Continuous

Grammar

Present Perfect Vs Present Perfect Continuous to show actions that are finished but still important vs actions that are still in progress. i) We have run a promotion Vs We have been running a promotion ii) We have reduced our prices Vs We have been selling at a discount

Description

A modern trend in marketing is to move away from pricing and promotion to focus on causes and the social conscience of a company. This unit works on discussing and describing causes and how companies can use them as a way to market their products.

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