Luxury Products
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Business English Upper-Intermediate B2 - Marketing

Luxury Products

Objectives

How to discuss the pricing and valuing of products: i) Vocabulary for Pricing ii) Vocabulary for Luxury iii) Reported Speech

Grammar

Reported Speech to describe what people have said or told us: i) They told us the product was smaller ii) They told us they were happy with the product iii) He told me the promotion started next week.

Description

The adjective “luxury” is often applied generously to products that might not be as high end as they try to portray themselves. This unit looks at how customers view products and their perceptions of different brands.

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