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Business
English
Upper-Intermediate
B2 - Marketing
Pricing and Shrinkflation
Objectives
How to discuss pricing and the impact of product size compared to price: i) Vocabulary for sizes ii) Vocabulary for economics iii) Vocabulary for consumer reaction iv) Future Continuous
Grammar
The Future Continuous to describe things happening at a fixed time in the future: i) We will be eating lunch at 13h00 tomorrow ii) The train will be leaving in 5 minutes iii) I will be working tomorrow at 8am
Description
Pricing is a key element of marketing. However, quantities tied into pricing can have the effect of increasing prices without the customer understanding that this is the case. This unit will look at the idea of “Shrinkflation” and its impact as a pricing technique.