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Business
Anglais
Avancé
B2 - Marketing
Sponsorship and Endorsement
Objectifs
How to discuss sponsorships and endorsements: i) Vocabulary for sponsorship ii) Wish for regret
Grammaire
Wish to show situations that we want to change but cannot. For example: i) I wish we had more products on offer ii)I wish you hadn’t done that iii) I wish she wouldn’t do that
Description
Companies can create a lot of attention for themselves by partnering with sports teams and celebrities. However, this can cause issues if teams fail to perform or celebrities behave in a way that is negative for the brand. This unit debates and discusses sponsorship, endorsement and how it works.