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Business
English
Upper-Intermediate
Marketing
Sponsorship and Endorsement
Objectives
How to discuss sponsorships and endorsements: i) Vocabulary for sponsorship ii) Wish for regret
Grammar
Wish to show situations that we want to change but cannot. For example: i) I wish we had more products on offer ii)I wish you hadn’t done that iii) I wish she wouldn’t do that
Description
Companies can create a lot of attention for themselves by partnering with sports teams and celebrities. However, this can cause issues if teams fail to perform or celebrities behave in a way that is negative for the brand. This unit debates and discusses sponsorship, endorsement and how it works.
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Tue. November 17
17/11 - 09:00
B2: Business English
B2
DOUGLAS
8/8 seats
30 min
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